Anyone who has been an investor for a reasonable length of time may have experienced a rollercoaster of emotions as stock markets move through their cycle of ‘highs’ and ‘lows’. It is a very natural reaction to be ‘happy’ when the market is up and ‘depressed’ when it is down and it can be very tempting to make emotive decisions based on how the market is making you feel. However, selling because the market has crashed or buying because it’s up is rarely the right thing to do.
When investing for the long term, investors need to try and take the emotions out of the process. Whether you are managing your portfolio yourself or working with an Independent Financial Adviser (IFA) it is important not to react impulsively to a dip, or get caught up in a media storm, as often these are short lived. Instead focus on your long term goals, and take a rational and realistic approach to ensure you make the optimum returns.
At Choice, we know you are trusting us with your money. We have a duty to understand why you are investing, establish your appetite for risk and know the timescale being employed. We will then apply an investment strategy that is right for you that will be reviewed with you on a regular basis as part of our agreed service plan. We will ensure your portfolio remains on track to achieving your objectives and will make any necessary adjustments, as required. Once we have agreed a strategy for your portfolio, you can sit back and relax as we will doing the 😳☹️😊 for you 😉
We offer a free initial appointment to all new clients so why not get in touch today and find out how we can help you reach your investment goals.